This book is an Achiever’s point of view. There are three kinds of start-ups, one focussed on solving a particular problem without worrying about the scale, the other does care for the scale. So where does the third one fit? Its the fair majority that calls itself disruptive but actually lacks any stuff. This book is a must read if you’re genuinely yearning to start a disruptive venture rather than namesake disruptive venture. Ignorance is not always a bliss. Go get your copy from Amazon and get enlightened!